Privacy Policy

Calgary Psychological Services ("we," "our," or "us") is committed to protecting the privacy and confidentiality of all individuals who use our services and visit our website. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with Alberta's Personal Information Protection Act (PIPA) and other applicable laws.

1. Information We Collect

We collect personal information to provide high-quality psychological services and to improve our website and marketing efforts. The types of information we collect include:

a. Information You Provide to Us

• Full name, phone number, email address, and other contact details
• Information submitted when booking appointments or requesting free consultations
• Any details voluntarily provided during online consultations or communications

Note: Sensitive health information is *only collected in person or through our secure, HIPAA-compliant systems (Jane and GoHighLevel).

b. Information Collected Automatically

When you visit our website, we may automatically collect certain information using cookies, pixels, and tracking tools, including:

• IP address and device information
• Pages visited and time spent on the site
• Actions taken on the site (e.g., booking a consultation, clicking on ads)

2. How We Use Your Information

We use the information collected for the following purposes:

• To schedule and manage appointments
• To communicate with you about your services or inquiries
• To provide psychological assessments and consultations
• To improve our website and services
• Marketing and advertising purposes, including:
  • Measuring the effectiveness of our ads on Google and Facebook
  • Retargeting website visitors with relevant ads
  • Tracking website conversions to better serve potential clients

3. Marketing and Advertising

a. Facebook and Google Advertising

We use Google Ads and Facebook Ads to reach individuals who may benefit from our services. These platforms may use cookies and tracking pixels to:

• Display our ads to people who have previously visited our website
• Measure the performance of our advertising campaigns
• Optimize ad delivery based on visitor behavior

You can control or disable targeted ads by adjusting your privacy settings directly on Facebook and Google.

b. Tracking Tools

Our website uses:

• Google Tag Manager (GTM)
• Meta (Facebook) Pixel

These tools help us understand how visitors interact with our website and improve both the user experience and the effectiveness of our marketing.

4. How We Protect Your Information

Your privacy and the security of your information are extremely important to us. We take the following steps to safeguard data:

• Storing sensitive health information only in HIPAA-compliant software, including Jane and GoHighLevel (GHL)
• Restricting access to authorized personnel only
• Using secure, encrypted servers for data storage and transmission
• Regularly reviewing and updating our privacy and security practices

5. Sharing Your Information

We do not sell or rent your personal information. We only share data in the following limited circumstances:

• With trusted service providers who assist us with booking, secure data storage, or payment processing
• When required by law or to comply with legal obligations
• To protect the safety of our clients, staff, or others, if necessary

6. Cookies and Tracking Technologies

Cookies are small files placed on your device to help us analyze website traffic and improve our services. You can disable cookies through your browser settings, but doing so may affect how our site functions.

For more information on cookies and targeted advertising:

• Google Privacy & Terms
• Facebook Privacy Policy

7. Your Rights

Under Alberta's PIPA, you have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate or incomplete information
• Withdraw consent for certain types of data collection, such as marketing cookies

To make a request, please contact us using the information below.

8. Third-Party Websites

Our website may link to external websites. We are not responsible for the privacy practices or content of those third parties.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will always be posted on our website with the latest effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to request access to or correction of your personal information, please contact us at: